
When to Raise Prices
There comes a time when every practitioner needs to consider raising prices. Maybe you started with a lower rate as an introductory offer. Maybe your skills have improved or been enhanced by the addition of some technology. Perhaps your costs have increased....

“What Do You Suggest For…”
They probably don't mean to be inconsiderate of everything you've put into becoming a credentialed professional. They might feel "connected" to you because you are "friends" on Facebook. Maybe they have been to your office for a service or two in years past....

R.O.I. Like You Read About
When you make the decision to invest in your practice — whether it's in equipment/devices, staff, education, or coaching — you need to have a plan to earn a healthy return on investment. In order for it to be a sound investment, it should pay for itself at least 3...